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About The Book
The Editors, Dr Vishweshwaraiah Prakash and Dr D B Anantha Narayana, have championed the Nutraceuticals sector for over 30 years and have comprehensively edited each Chapter written by Global Experts in the field.
The Book has wide coverage enriched with Bharateeya Traditional Knowledge, Food culture, holistic dietetics that form the base for supplements and Nutraceuticals, Bio-actives from herbs, nutrients and their RDAs, regulatory paths supported by innovations, claim support data generation, documenting the history of safe use of nutraceuticals, and defending label texts & Marketing Paths.
The Annexure specially documents the tracing of the path of Evolution of Nutraceutical Regulations in India till it is Gazetted, the famous quotes and wisdom of Bharateeya Traditional Knowledge relevant to Food and Herbal Origin, additional references for reading and details about the Publishers.
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Content
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PART A - Based on Indian Traditional Documented Science
(Bhartiya Paramparagata Vaijnanika Adhara)
(1) The Foundation of Āyurveda and the Traditional Systems of Medicine in Today’s Bioactive Substances
- Do we still require Scientific Evidence for the Epidemiological Data?
–M.A. Lakshmithathachar and M.A. Alwar
(2) Rich Indian Nutra-epidemiology and Reverse Pharmacology of Nutraceuticals/Ayurceuticals
- How are we exploring the Scope?
- Ashok D.B. Vaidya
(3) A Glimpse at India’s Food Culture
- Vishweshwaraiah Prakash
(4) Ayur Aahara - The Future of Healthy Food and Eating Practices according to Ayurveda
- M.A. Alwar
(5) Concepts of Dietetics in Ayurveda
- Satish Pai and K. Lakshmeesh Upadhya
PART B - Illness to Wellness (Vyadhi to Swasthya)
(6) Scope of Ayurceuticals in Integrative Antenatal Care - “Challenges and Opportunities”
- Rama Vaidya, Kalpana Dhuri-Shah, Madhura Kulkarni, Jaya Gogate and Susan Sodder
(7) The Growth of Nutrigenomics - Translation of Rich Indian Knowledge through Modern Technology
- P.M. Murali
(8) Ayur Bioactives for Wellness
- Chandra Kant Katiyar, Ankan Naskar, Anirban Kr. Chakrabarty,
Satyabrata Mohapatra, Rajiva Kumar Rai, Rahul Singh, Sunil Kumar Dubey
(9) Ayurceuticals: Nutraceuticals opportunities from Ayurveda
- Narendra Bhatt and Yashkumar Patel
PART C - Organization and Regulations (Vyavastha Vaisissya Anusandhan)
(10) Regulatory Path for Innovation in Nutraceutical Compounds, Supplements and Formulations
- D.B. Anantha Narayana and Sabina Shirsekar
(11) Generating Claims Support Data for Nutraceuticals and Foods,
Human Intervention Studies, Approaches and Challenges
- Renuka Kulkarni-Munshi
(12) Role of Regulatory Bodies in Ensuring Safe Food for all
- V.D. Sattigeri and Vishweshwaraiah Prakash
(13) Traditional Health Foods and Botanicals of India - Documenting Procedure
for the History of Safe Use: Case Study of Amla as a Dietary Ingredient
- N.B. Brindavanam and D.B. Anantha Narayana
(14) Current Label Text and Claims for Nutraceuticals Supplement: Describing, Deciphering and Defending
- D.B. Anantha Narayana, Saroja B., Praveen M.E. and Sabina Shirsekar
(15) Bridging Nutrition Science, RDA Guidelines and the Emerging Role of Nutraceuticals
- Little Flower Augustine and K. Madhavan Nair
(16) Need for research and technology innovation toreducemicrobial contaminants/burden in Nutraceuticals
- Amit Agarwal and Akhilesh Anand
PART D - Commercial Market Dynamics (Vanijyeekarana Vyavastha)
(17) Market Dynamics In Nutraceuticals - How Indian Should Leverage it
- R.B. Smarta and Dilip Ghosh
(18) Nutraceuticals - Emerging Marketing Opportunities in India - A Medical Professional’s Perspectives
- Jigar Ganatra and Jayanta Jana
(19) Learnings of Pharma marketer on strategies and routes of marketing of Nutraceutical products in India
- Suresh Pathak and Surabhi Pathak
PART E - Annexures (Anuchhedaka)
I. The Architectural Journey of India’s Nutraceuticals Regulations: From Ancient Herbaceuticals to the Present
- Vishweshwaraiah Prakash and D.B. Anantha Narayana
II. Editors Suggestions for Further Reading/ References
III. Selected Quotes of Documented Indian Traditional Wisdom and Knowledge
IV. About IFRIFANS Foundation
V. About Ayurvidye Trust
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